Trump’s Truth Social Bomb

Former President Trump is blowing the launch of his new social media company, via a series of unforced errors, reports Axios.

Digital World Acquisition, the SPAC that agreed to take Truth Social public is valued at over $3.5 billion. At some point, investors will begin paying attention.

Truth Social spent much of February in private beta with invited users, saying its public unveil would be Feb. 21 (President’s Day, natch).

  • The launch itself was buzzy, with Truth Social shooting to the top of Apple’s App Store (there isn’t yet an Android or web version).
  • But the vast majority of people downloading the app, me included, were given a waitlist number. Nine days later, most of us remain on that waitlist, with our number unchanged and without a word of communication from the company. A waitlist “refresh” icon doesn’t work.
  • As of this writing, Truth Social has fallen to No. 57 in the App Store, just behind Tinder and Planet Fitness Workouts.

The former president is Truth Social’s founder and chairman, so he obviously bears some responsibility for putting together the team that’s so far fallen on its face. But, most importantly, he’s not using the app. Read more.

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