Gores Guggenheim in an SEC filing noted that its merger partner, EV maker Polestar, will air a commercial during the first quarter of the Super Bowl this Sunday.
The 30-second spot marks the first time Polestar will advertise during an internationally recognized sporting event.
“The Super Bowl is an iconic event and I’m excited to bring Polestar’s message to such a wide audience,” says Thomas Ingenlath, Polestar CEO. “We are a young and ambitious brand. We believe in ‘no compromises’, for our design language, our sustainability efforts, and the performance of our cars, and we wanted to share that philosophy with this ad. This is the perfect place to further raise awareness of our brand in the US, and beyond.”
In January the company announced that it delivered on its global sales target of 29,000 vehicles in 2021, representing year-on-year growth exceeding 185%.
NBC is reportedly charging advertisers $6.5 million per 30-second spot during the big game.
As announced in September, Polestar’s agreement with Gores Guggenheim calls for a $250 million PIPE and the approximately $800 million in the Gores Guggenheim trust, assuming no redemptions. The SPAC since then has plumped the PIPE with an additional $136 million in investment commitments. Read more.
