So says the Harvard Business Review.
Their research shows that when more people adopt a practice, it will become increasingly widespread due to growing awareness and legitimacy. But that’s for non-controversial stuff. Things get a little more complicated for controversial practices like SPACs and reverse mergers, where third-party concern and skepticism also grows as the practice becomes more widely used.
HBR said its study offers an institutionally and sociologically informed explanation of the boom-to-bust dynamics of controversial practices. Read more.
